Pure Financial Advisors, Inc.
Pure Financial Advisors, Inc. is a Fee-Only registered investment advisor. Our planners are credentialed, experienced and qualified to help you identify strategies to reduce taxes, reduce investment expenses, and prudently manage your assets leading to and during retirement. We do not sell financial products or receive commissions. In 2007 Pure Financial Advisors began with a simple idea, what if you could bring together highly qualified advisors with the latest technology and research. And then create a business model designed to reduce or eliminate conflict of interest while delivering state of the art financial advice at an affordable price. We now have a growing firm with over a dozen advisors that are CPAs or CERTIFIED FINANCIAL PLANNER™ professionals serving hundreds of clients and managing over $3.29 billion (as of March 29, 2021). Our rapid success as a firm is a reflection of the exceptional value that we have created for our clients. Please take a close look at how we do it, you may find yourself paying less in taxes, lower investment fees and feeling more confident that you are prudently managing your finances.