NAPFA Spring 2026 National Conference Speaker

Ally Jane (AJ) Ayers is the Co-Founder of Brooklyn Fi, where she combines her background in writing and editing with deep financial expertise to help tech professionals and creatives build lasting wealth. After watching many friends in their 20s succeed creatively while struggling financially, she was inspired to launch a financial education podcast and pursue her CERTIFIED FINANCIAL PLANNER™? designation. Her specialized knowledge in equity compensation and tax planning has helped guide clients through numerous IPOs and liquidity events. Beyond her CFP®? certification, she holds credentials as an Enrolled Agent and Certified Equity Professional. She's known for her ability to break down complex financial concepts into digestible pieces, exemplified by her co-hosting of The Liquidity Event podcast with Shane Mason. Ally Jane has been featured in publications like The Information, Cheddar, and The Journal of Accountancy. She regularly speaks at industry-recognized conferences and has appeared as a guest expert on multiple podcasts discussing equity compensation, tax strategy, and financial planning.