Elevating the Client Experience with Charitable Planning

There is a significant wealth transfer underway. Traditionally, financial advisors limit their charitable planning conversations to focusing only on tax strategies or only targeting individuals giving away millions of dollars each year, but that is a missed opportunity! Americans are incredibly generous across the wealth spectrum, and as their advisor, there are many ways you can add value to your relationship and elevate the client experience, from a charitable planning standpoint.

In this session, learn about a new way to segment your clients according to their charitable giving profile: top 1% of givers, top 2-10% of givers, and everyday givers. Learn about their life stage, donor psychology, behavioral traits, unique needs, and opportunities for you, their advisor, to support them.

Donor-Advised Funds (DAFs) have surged in popularity, surpassing family foundations as a preferred giving vehicle. Learn from research on how donors are using this vehicle in different ways so you can best support your clients’ needs.

Finally, learn best practices around what language to use with your clients to bring up the charitable planning conversation. We will look at which clients to target, when to bring up the topic, and specifically what to say in a variety of scenarios. Time permitting, we will review a few case studies to hear how an advisor might bring up the conversation in common scenarios.

Learning Objectives:

1. Participants will have a clear understanding of how to identify which donor segments your clients fall into.
2. Participants will learn about useful resources to support your clients at different levels of their “giving-needs.”
3. Participants will learn practical language to use with clients in different charitable scenarios.