How to Build a Weekly "Content Marketing Machine"

Consumers are looking online for financial education on more platforms than ever. They look for information on Google, ChatGPT, Facebook, Twitter, LinkedIn, Instagram, TikTok, podcasts, and YouTube. This means advisors have an incredible opportunity to provide high-quality financial education online that meets consumers where they are and creates authoritative visibility. We’ll walk through my blueprint for consistently generating high-quality financial insights in about 2-3 hours per week. We’ll cover my exact process for choosing topics and tools for generating a “wealth” of content that leads to visibility and (yes) even prospective clients.

Learning Objectives:

1. Select SEO-focused topics that resonate with target consumers and drive engagement.
2. Adapt existing content for multiple platforms to maximize reach and efficiency.
3. Implement AI tools to scale and streamline content marketing production.