Navigating Uncertainty: Overcoming our Addiction to Knowledge and the Illusion of Control

9:45 AM - 10:45 AM
San Diego A

The future has always been uncertain, but the speed and complexity of today's change is leaving many behind, disoriented, and struggling to cope. What worked in the past is no longer adequate. Knowledge and information, once stable sources of economic power, are no longer enough. This session will examine whether our profession has become over reliant on probability and statistics, and over-enamored with behavioral science, all while exploring what it would take to embrace uncertainty as the canvas of our trade.

Learning Objectives:

  1. Articulate the difference between randomness and uncertainty
  2. Distinguish between logical and ecological coherence when discussing rationality
  3. Determine the optimal approach to decision making under conditions of uncertainty