Board of Directors

Dave O’Brien

Chair

Dave is the co-founder of Evolution Advisers, a Fee-Only financial planning firm and a supplantation of O’Brien Financial Planning, which he started in 2006 after 18 successful years at General Electric. While at GE, Dave developed expertise in business and financial management, and was called on to provide business leadership and consulting on a global basis. This experience at one of the world’s best run businesses provided him with a depth of understanding on how to deliver successful results.


Dave received his bachelor’s degree and MBA from the University of Richmond, a Certificate in Financial Planning from Virginia Commonwealth University, and the ACCREDITED INVESTMENT FIDUCIARY™ (AIF®) designation awarded by the Center for Fiduciary Studies, which is associated with the University of Pittsburgh. Dave is often quoted on the subject of financial planning in The New York Times, Bloomberg, InvestmentNews, MintLife and other publications, and is a frequent speaker at industry conferences. Dave chairs the NAPFA Public Policy Committee and has served on the NAPFA Compensation Committee and the NAPFA South Region Board. He recently served on the CFP Board Compensation Task Force and CFP Board Professional Standards Task Force and is a former president and chairman of the Central Virginia chapter of the Financial Planning Association.

Karla McAvoy

Treasurer / Secretary

As a Senior Financial Advisor and Principal, Karla focuses on providing financial planning services and retirement forecasts. Karla received her B.A. in Economics from the University of California at Davis and graduated with honors. She also received an MBA degree from Santa Clara University in 2001. She worked in the technology industry for about fifteen years, most recently for PeopleSoft, prior to becoming a financial planner. Karla works with families, young professionals, widows, and couples nearing and in retirement. Karla is also in charge of technology for the firm and is the Chief Compliance Offer.

Karla is an active member of both NAPFA and the FPA. She has served as a conference Chair for both organizations and continues for seek out ways to contribute and give back. She is also active in her community, volunteering time for her teenagers’ school activities and sports. When she has a free moment, Karla loves to read and watches more movies than she really should. She also enjoys travelling and is anxious to show her kids more of the world before they head off to college.

Kristy Archuleta,

NAPFA Consumer Representative

Dr. Kristy Archuleta is an Associate Professor in one of the nation’s premier financial planning programs at the University of Georgia and a Licensed Marriage and Family Therapist. Prior to joining the faculty at UGA in August 2018, she was an Associate Professor and Program Director of the Personal Financial Planning program at Kansas State University. Her research and teaching interests relate to financial therapy, couples and money, and effective mechanisms to improve financial and overall well-being. She is a co-founding board member and Past-President of the Financial Therapy Association, current Editor-in-Chief of the Journal of Financial Therapy, and has co-edited two books: Financial Planning and Scales and Financial Therapy: Theory, Theory, Research, and Practice.

Dr. Archuleta has published numerous scholarly articles and been interviewed for national and international media outlets, including The New York Times, Investor Business Daily, Investment News, Investor Business Daily, CNBC, Glamour, CBS Money Watch, Parade, and NPR. She serves as a Hartford Funds Human Centric Insights Panelist as well as on the Editorial Boards for Financial Planning Review, Journal of Financial Planning, and Korean Financial Planning Review. Dr. Archuleta is a recipient of the Kansas State University College of Human Ecology Myers-Alford Outstanding Teaching Award and the Oklahoma State University College of Human Sciences Distinguished Alumna Award.

Sunit Bhalla

Sunit is the founder of OakTree Financial Planning, a fee-only firm based in Fort Collins, Colorado, that provides financial planning and investment management to engineers and other technology professionals.

Sunit received a Master of Science in Personal Financial Planning from the College for Financial Planning, a Master of Science in Computer Science from the University of Massachusetts, and a Bachelor of Science in Electrical Engineering from New Mexico State University. He previously worked as an R&D manager and software developer at Hewlett Packard and Agilent Technologies.

Sunit’s previous volunteer experience with NAPFA includes leading the Northern Colorado Study Group, serving on the Leadership Development Committee, serving on the Education committee, and speaking at five NAPFA conferences. As a Board member, Sunit will serve on the Leadership Development Committee and be a liaison to the Study Group Committee.

Clarissa Hobson

Since 2001, Clarissa R. Hobson, CFP®, has helped clients achieve their financial goals, and particularly enjoys ensuring that her clients’ financial lives are organized and on track to meet their long-term objectives. As an advocate for educating individuals on financial topics, she has been quoted in a number of national periodicals including The Wall Street Journal, The New York Times, Kiplinger’s Retirement Report, Financial Planning Magazine, and Money Magazine, among others. She has also appeared multiple times on Wharton Business Radio’s Your Money program. Clarissa provides comprehensive financial planning and investment advisory services to clients at Carnick & Kubik, following years of providing retirement and employee benefits guidance for the Principal Financial Group and the AmSouth Bank Retirement and Trust Department.

She is a member of the City of Colorado Springs Investment Advisory Committee, and serves as Treasurer for TESSA’s board of directors. Clarissa is also a former board member of the Junior League of Colorado Springs, Early Connections Learning Centers, and the Financial Planning Association (Southern Colorado Chapter). Clarissa is a 2001 Magna Cum Laude graduate of the University of the South in Sewanee, TN. She spends her free time either with her husband Mike and daughter Charlotte, volunteering at Grace & St. Stephen’s Episcopal Church, or striving to improve her high-altitude baking skills.

Jeff Jones

Jeff is a Director of Financial Planning at Longview Financial Advisors.

Before joining Longview, he spent 12 years working with the Department of Defense and NASA, designing, implementing and maintaining large computer systems. He enjoys working with families as they blend their financial and life goals.

He is a member of the Leadership Greater Huntsville Connect 19 and served as a volunteer for Connect 20 & 21.

Away from the office, Jeff enjoys spending time with his wife, Jamie, their three children, and their family dog, Rosa. He can often be found on a sporting field coaching soccer, baseball, and softball teams. Jeff is a college football fan, an adventurous eater, and sports a child-like love for Walt Disney World. In the Huntsville community, his primary volunteer causes include financial education and empowerment, as well as teaching and working with children and young adults to build character and values.

Jennifer Lazarus

Jennifer is a CFP® and founder of Lazarus Financial Planning, LLC, an independent, fee-only firm based in Durham, NC specializing in the financial planning needs of enthusiastic socially responsible investors in their 20s to 50s. Her primary service is ongoing financial planning where she collaborates with her clients to develop and manage a tailored, cohesive financial strategy based on what matters most to them. Her investment recommendations include both Wall St and non-Wall St investments: progressive SRI mutual funds and impact investments. She most enjoys helping people reach a place of empowerment and financial calm.

She chairs the NAPFA Education Committee and serves as a liaison to the NAPFA Study Groups Committee. Her prior volunteer roles within NAPFA include columnist for the NAPFA Advisor magazine, co-Dean of NAPFA University’s School of Communication, presenter at NAPFA conferences, and serving as NC Triangle Study Group leader.

Kristen Moosmiller

As founder and managing partner of NorthAvenue Financial Advocates, Kristen has developed a team that specializes in working with the next generation of clients. Multiple generations within families call NorthAvenue their financial planning ally.

She is also a member of FPA of Central Ohio (Financial Planning Association), NAWBO Columbus (National Association of Women Business Owners), and ACP (Alliance of Comprehensive Planners). She twice served as president of her regional FPA chapter, is a founder of a nationally recognized Generation–Y advisor peer group, and served on the NAPFA national committee for CFP® Practice Standards that worked to shape nationwide fiduciary standards for CFP®s. In 2016, Kristen was selected from more than 800 entrants to receive the prestigious “Top 40 Advisors under 40” award from InvestmentNews.

​Kristen graduated cum laude from Xavier University in Cincinnati, where she majored in finance and marketing.

Kristen, her husband Jeff, and their cats Bella and Mac live in Westerville, OH. They share time together enjoying the outdoors, and with more than 30 countries visited they are avid travelers.

Danielle Seurkamp

Danielle Seurkamp is the Principal and Founder of Well Spent Wealth Planning in Cincinnati, Ohio. She advises and supports individuals and families at all stages of life. Her passion is to help people achieve and enjoy financial success by making the best use of their financial and non-financial resources. She has a Master’s Degree in Financial Planning and maintains three professional certifications as a CERTIFIED FINANCIAL PLANNERTM, a Master Planner Advanced Studies®, and a Certified Financial Behavioral Specialist®.

Prior to joining the Board of Directors, Danielle served on a NAPFA Conference Planning Committee, the Education & Professional Development Committee, as a book reviewer for NAPFA Advisor Magazine, as a panel speaker, as a volunteer for NAPFA/Kiplinger Maximize Your Money Days and she was honored with the 2017 NAPFA New Professional Award. She also volunteers for the Greater Cincinnati Foundation as a grant reviewer and founded a financial wellness program for Cincinnati’s Center for Respite Care to help people reestablish financial security and transition out of homelessness. She has been featured in the Wall Street Journal, Kiplinger, TD Advisor Solutions, Financial Planning Magazine, Nasdaq, CNBC, MSN Money, Yahoo Finance, ThinkAdvisor, and Investopedia.

Lydia Sheckels

Lydia is Wescott’s Financial Advisory Group's Chief Investment Officer – Emeritus, Partner, Senior Investment Strategist and Senior Financial Advisor. Lydia was the 2015-2016 president of the NAPFA Northeast/Mid-Atlantic Region Board and was also a member of NAPFA’s Leadership Development Committee. She also served on the NAPFA University School of Practice Management, and was a member of the organization’s Speakers Bureau Content Review Committee.

She is past president of the Philadelphia Chapter of the International Association for Financial Planning and past president of the Estate and Financial Planning Council of Southern New Jersey. Former president of the South Jersey Chapter of the Society of Financial Service Professionals, she has served as an instructor for the Chartered Financial Consultant (ChFC) designation courses sponsored by the Society. Lydia has also served as a member of the Financial Planning Association’s (FPA) National Ethics Committee, charged with investigating complaints and enforcing the FPA Code of Ethics.