NAPFA Spring 2025 National Conference Speaker

Ellen Johnson is a fee-only advisor who transitioned from owning a successful engineering consulting firm to becoming a trusted financial advisor within an established practice. Holding a Series 65 license, Ellen brings a unique outsider's perspective to the financial services industry, emphasizing clear, jargon-free communication to build trust and understanding with clients. Her background in engineering consulting honed her ability to simplify complex concepts, which she now applies to financial advising. Ellen is passionate about helping advisors rethink their messaging to stand out in a competitive and evolving marketplace.