NAPFA Fall 2023 National Conference Speaker

Danika Waddell is a Certified Financial Planner and the founder of Xena Financial Planning. She holds the Registered Life Planner designation and is currently working towards a MS in Advanced Financial Planning with a focus on life planning at Golden Gate University. Waddell sits on NAPFA’s West Region Board of Directors and has previously served in various volunteer roles in both NAPFA and FPA. Waddell is passionate about making financial planning more accessible to people who have typically felt excluded by our profession. She loves helping clients feel empowered around their money and co-creating their most fulfilled lives. She was recognized as one of Investopedia’s Top 100 Advisors in 2022. In her spare time, Waddell loves to travel, spends as much time as possible in the mountains, and does her best to keep up with her two teen daughters, a frisky dog, and a couple of cats.