Make 2018 Your Biggest Growth Year!

10:40 AM - 12:35 PM
To take the next step in building a successful firm you will need to develop a comprehensive marketing plan that includes public relations, speaking engagements, networking, and hosting events.

In this workshop, Stacy Francis will help you create a plan to move your firm forward. From press pitches to social media, she will give you a step-by-step guide on how to effectively grow your business through marketing. You will walk away with a personalized marketing plan that reflects your firm’s goals, helps increase your referrals, and enhances your image on local and national level.


Build a personal marketing plan that supports the specific goals of your firm

Increase client retention and referrals and reach a broader customer base

Enhance your image and gain credibility on a local and national level

Part I - Preparing for Success

  1. Understand the different types of marketing.

  2. Understand what a marketing plan is and why you should have one.

  3. Identify what sets your business apart.

  4. Determine who your ideal client is.

  5. Determine your key message.

  6. Identify your goals.

Part II - Taking Action

  1. Understand what toools are available to you.

  2. Determine which marketing strategies are right for you.

  3. Understand how to make your marketing plan more effective.

  4. Create a personalized marketing plan to help move your firm forward.