Steve Cruice (CFP®, CPA)

Steve Cruice focuses in the
following client markets or areas of practice:

  • Business Owners
  • Corporate Executives
  • Entrepreneurs
  • Investment Advice with Ongoing Management
  • Medical Professionals
  • Retirement Plan Investment Advice

Planning Specialties

I take a very tax-focused approach to planning. By being tax-focused, I seek ways to put money back in the pockets of my clients. People that generally benefit the most from this tax-focused planning are high income professionals, small business owners, and those that are a few years out or more from retirement. I also take a holistic approach to planning to coordinate tax, investment, insurance, retirement, and estate planning. Simply Steward's fee structure allows us to work with individuals that do not have significant amounts of investable assets (those assets that can be managed by an independent advisor). As a result, I am able to work with people such as mid-career professionals or small business owners that may not meet the typical investable asset minimums at many other financial planning firms. 

Additional Information

Since you are looking to NAPFA for an advisor, you are someone who recognizes the value in having an independent, fiduciary financial partner that’s looking out for your best interest. You probably have neither the time or desire to manage investments, stay on top of the tax code, and continuously update your financial plan as life changes. You have a career to excel in, a retirement to enjoy, or family to spend time with.

I’ve always had a passion for helping people manage two of life’s two most important resources, time and money. As a former accountant, I was approached frequently by people with tax or personal finance questions. I found that helping these people succeed was something I loved. Ultimately, this love for helping people with their personal finance questions is what led me to a career in tax-focused, comprehensive personal financial planning. I founded Simply Steward with one goal in mind: to provide fee-only fiduciary advice to professionals and small businesses in the Denver and Boulder, Colorado areas. By using technology, I also offer services to clients outside of the immediate Denver and Boulder metro areas.  

While I am the sole advisor of Simply Steward, I am part of a network of over 140 advisors through the Alliance of Comprehensive Planners. This network of other CPAs and CFP® professionals provides me with the resources of a much larger firm while allowing me to maintain the personal level of service you deserve from your financial planner. Let's have a conversation about whether Simply Steward may be a good fit for you.

NAPFA Start Date

January 12, 2018


This Office

1745 Shea Center Dr, 4th Floor Highlands Ranch, CO 80129 Phone: (303) 418-8116