Ariadne Horstman (CFP®)

Ariadne Horstman focuses in the
following client markets or areas of practice:

  • Estate & Generational Planning Issues
  • ExPat and Cross Border Issues
  • Investment Advice with Ongoing Management
  • Socially Responsible Investments
  • Women's Financial Planning Issues

Planning Specialties

Ariadne Horstman CFP®

  • For nearly a decade, Ariadne Horstman, CFP®, has been using her financial planning skills, training, and experience to help families and individuals make effective choices for their financial lives.
  • Ariadne began her career in personal finance in 2008 as a financial planner in India working with InvestmentYogi, a start-up and online platform delivering tax advice and filing as well as financial planning with personal assist via phone. The service, dedicated both to Indian Nationals in India as well as Non Resident Indians living throughout the world, was offered to people in multiple countries.
  • In late 2009, Ariadne returned to the USA, working as a consultant for various organizations and individuals on international financial planning, while still supporting InvestmentYogi. She also specialized in Long Term Care and Life Insurance for a State Farm Agent in Palo Alto. Subsequently, she joined a boutique financial planning firm within a Bay Area Accounting firm, Sensiba San Filippo, for 3 years. The expertise accumulated from working intimately with taxes and insurance helped her understand these areas in depth and contributed to her overall skills in financial planning.
  • Before coming to financial planning, Ariadne worked in Marketing for IBM in the Bay Area. Previous to that, she worked in France in Consulting and Conference Production for many years and speaks French fluently. Her rich business background and liberal arts education allow her to easily grasp many different client situations and concepts.
  • She received a bachelor of Arts in Government and French from Smith College and a certificate in personal financial planning from the University of Santa Cruz.

Additional Information

Ariadne founded Appreciate Finance in 2015 and merged her business with Tamarind Financial Planning in 2022.

Her goals are to help individuals and families realize personal goals and dreams through comprehensive financial planning and investment management. She has practiced as a CFP® since 2008, advising families and individuals. Prior to that, she worked in the tech industry in Silicon Valley after a career in consulting and conference production in France.

She is a Registered Life Planner® with the Kinder Institute, practicing life planning with clients to ensure their finances are fully supportive of their objectives as they move toward realizing them. Having lived in France, India and the UK, she has international skills to bring to those with cross border situations.

Ariadne is based in Palo Alto with her husband and also spends time at other locations such as Oxford, UK. They are now empty nesters, as their two children pursue studies.

A graduate of Smith College, she completed her financial planning coursework at UC Santa Cruz. She loves the outdoors, yoga, Pilates, reading, creative writing and meditation.

NAPFA Start Date

June 01, 2017


This Office

530 Lytton Ave, 2nd Floor Palo Alto, CA 94301 Phone: (650) 667-8691