Eric Leider (BFA™, CFP®, RLP)

Additional Information

Eric founded Enduring Financial with a vision that wealth management should extend beyond investment returns to create meaningful, lasting impact. As a CERTIFIED FINANCIAL PLANNER™, Registered Life Planner, and Behavioral Financial Advisor, he brings technical expertise that empowers values-driven families to align their finances with what matters most to them. Eric's passion for building enduring legacies begins at home with his wife (the love of his life) and their three energetic children, plus one equally energetic family dog who keeps everyone on their toes. The journey of intentional living is one Eric navigates alongside his clients—with both the successes and learning moments that come with it. As an active leader in his church's fathers' ministry, Eric joins other men in their growth as purposeful dads and committed husbands—work that constantly reminds him why financial decisions matter far beyond the numbers. This blend of professional expertise and personal commitment to family and community shapes Eric's authentic approach to helping others align their wealth with what matters most. When not helping clients build lasting legacies, you'll find Eric shooting hoops at the local court, running neighborhood trails, or starting his day with a workout—practices that reinforce his belief that intentional living spans every aspect of life.