Francisco Ayala (CFA, CFP®, MBA)

Francisco Ayala focuses in the
following client markets or areas of practice:

  • Cash Flow/Budgets/Credit Issues
  • Charitable Giving
  • College/Education Planning
  • Estate & Generational Planning Issues
  • Financial Psychology/Coaching
  • Fixed Fee (Subscription, Retainer, etc.)

Planning Specialties

Financial Life Planning, Cash Flow Management, Debt Management, College Education Planning, Employer Benefits Selection, Investment Management, ESG and Sustainability Investing, Tax Planning, Estate and Gift Planning

Additional Information

My passion is helping families who want to use their income to achieve meaningful experiences, help others and take care of the planet. We like to partner with families that consider themselves altruists, minimalists, meditators, yogis, environmentalists, and/or socially conscious. We understand your mindset because we practice the same ideals. We believe that when people’s money align with their values, they are happier and more fulfilled. I have a degree in Finance from the University of Arizona, an MBA from Thunderbird School of Global Management, the Chartered Financial Analyst (CFA) designation, and the Certified Financial Planner™ (CFP®) certification. I have worked in financial services for more than 20 years and have experience in banking, lending, investments, and personal finance. We are an independent flat-fee, fee-only firm that’s been around since 1974. There’s nothing more rewarding than helping clients achieve their dreams, without any other hidden agenda. No products to sell, no commission targets to achieve, no assets to gather. Just unbiased advice to help our clients lead fulfilling lives.

NAPFA Start Date

March 30, 2021


This Office

11811 N Tatum Blvd. Ste 3031 Phoenix, AZ 85028 Phone: +1 (623) 252-6661