The Power of Specialization

10:20 AM - 11:35 AM
It takes courage and intentionality to shift from being a general practitioner to the heart surgeon of financial planners - the specialist and go-to expert for a smaller subgroup of clients. This session will highlight the many benefits of focusing on a very specific target market:
- More referrals
- Less competition
- Increased profitability
- A better client experience
- A well-informed marketing strategy

Jen will share concrete examples from her experience growing a practice serving Breadwinner Women Lawyers. You will have a chance to reflect on your own practice and think through how you can be more strategic in growing more efficiently and predictably.