Practice Foundation: Marketing
11:45 AM - 12:35 PM
New to marketing a practice? Join us as we discuss the fundamentals of "the marketing loop": how to identify your ideal clients, understand what you have to offer, communicate those messages and obtain more clients. We’ll cover the importance of presenting a consistent and quality image and outreach effort using such tactics as written and electronic materials; networking, affiliation marketing, publicity and use of the web. Included will be references and key resources for future use.