Robert Smith (CFP®, ChFC®)

Robert Smith focuses in the
following client markets or areas of practice:

  • Baby Boomers
  • Business Owners
  • Fixed Fee (Subscription, Retainer, etc.)
  • Generation X
  • High Net Worth Client Needs
  • Investment Advice with Ongoing Management

Planning Specialties

You have spent your life building your hard-earned assets. I want to help give you the confidence to spend your retirement years pursuing the things most important to you – whether it’s your family, traveling, hobbies, or even maintaining your career or business, all while knowing that you are still achieving your retirement and estate planning goals.

To do this, Thayer Financial integrates the science of modern investment management built on Nobel prize-winning economic theory with on-going financial planning to provide our clients with the best chance of success.

Additional Information

I’m Deaton Smith, CFP®, ChFC®, WMCP® and I am the founder of Thayer Financial, a CERTIFIED FINANCIAL PLANNER™ professional, a West Point graduate and OEF Veteran.

I named Thayer Financial after the founding father of West Point because I envision my company as something bigger than me. It embodies the same values and principles of my time at West Point and in the Army: Duty, Honor, Integrity, and Loyalty. These values are at the very core of everything I do and stand for. 

The existing business model is drowning in a sea of “trust me” salespeople all riddled with major conflicts of interest and complicated financial products that pay exorbitant commissions. This is why I created my own firm. My values and beliefs did not line up with any of these major firms and I knew that there had to be a better way to serve my clients. 

That’s why I launched a fee-only Registered Investment Adviser that is legally obligated to work as a fiduciary 100% of the time.

I don’t accept commissions, referral fees, kickbacks, free vacations, or marketing dollars from insurance companies or investment companies. 

The only way I get paid is directly from my clients for the services that I provide, which allows me to work solely in my client’s best interest. It also allows my clients to weigh the true cost of the advice and service they are receiving.

For more information please visit

NAPFA Start Date

August 23, 2019


This Office

439 4th Street SW Hickory, NC 28602 Phone: (828) 569-2785