J. David Principe (CFP®)

J. David Principe focuses in the
following client markets or areas of practice:

  • Business Owners
  • College/Education Planning
  • Corporate Executives
  • Estate & Generational Planning Issues
  • Retirement Plan Investment Advice

Planning Specialties

We are professionals, helping busy professionals manage their personal assets with sage direction. Which sounds simple enough. But as a business owner or executive, you know how quickly one wrong move can steer you off-course. That’s why we also offer expert assistance with the complex details of a busy professional’s financial affairs.

For corporate executives/owners – We have direct, hands-on experience helping you make best use of your company stock options and similar compensation packages in concert with your personal goals.

For other busy professionals  – Such as physicians, dentists, attorneys and others – we understand what it takes to build a strong investment portfolio for you and your family, without undermining the hard-won equity required to sustain your thriving practice.

For each client – We combine financial life planning with money management. Our process begins with our "get acquainted" meeting. After we mutually commit to proceeding, we will then work together to set and prioritize your personal goals and build a plan toward achieving them, based on deep analysis of your unique opportunities, challenges and related circumstances. With your initial planning in place, we meet with you periodically (typically once or twice a year) to assess progress and make adjustments as appropriate. Throughout, we help you implement your financial planning with sensible, well-aligned money management. We also coordinate in other recommended resources such as risk management or estate planning as your needs warrant.

Additional Information

With financial planning representing both a humanistic art as well as an analytic science, David strikes the happy medium in his role as SageBroadview’s Senior Advisor. Joining us in 2007, David works closely with many of our clients, building personal relationships during their financial life planning. He also assists with technical support, data and analytical research, and overall practice management.

Before joining us, David’s global experiences took him from two years of teaching English with the Peace Corps in Guinea, West Africa, to retail management with Sears, Roebuck, & Co. in Maine, to seven years as a “jack of all trades” at a North Carolina software company … back to his family home in Vermont, to provide his father with end-of-life care. While serving as executor and trustee for two small family trusts during this period, David saw first-hand the importance of objective financial and estate planning, discovering his own affinity for assisting others facing similar challenges within their families.

After completing the rigorous program and field work required, he obtained his CERTIFIED FINANCIAL PLANNER™ certification in 2010. He holds a bachelor’s degree in English from the University of Colorado at Boulder. He and his wife Karla live in Connecticut with their two children, Erin and Zack, and their beagles Rosie and Brady.

NAPFA Start Date

August 21, 2007


This Office

10 Waterside Drive, Ste 305 Farmington, CT 06032-2853 Phone: (860) 606-3580 Fax: (860) 676-8571

Other Offices

2 Burlington Woods Dr Ste 100 Burlington, MA 01803-4551 Phone: (781) 222-4728
60 Washington St Ste 102 Morristown, NJ 07960-6844 Phone: (973) 539-0200