Norris, Perne & French
For more than 80 years, we’ve been helping people achieve their financial goals. Our clients are diverse, but they have one thing in common: they make thoughtful decisions when choosing their investment counsel.
Our advice will always be:
Clear. We ensure that you understand exactly what is happening with your investments.
Sound. Our advice is based on deep knowledge of your situation.
Trusted. We build trust by building relationships—as we have with generations of families that have relied on our counsel since 1933.
Norris, Perné & French is the oldest investment management firm in Grand Rapids. Our firm was founded in 1933 and is named for Abbott Norris, Ford Perné, and Charlie French. Our founders had a clear vision for the way an investment firm should serve its clients:
Personal Service - We know your situation thoroughly.
Ethical - We are fiduciaries that provide counsel that is in your best interest.
Independent - We are a locally-owned, independent firm.
Stocks & Bonds - We perform our own research and focus on individual stocks & bonds.
Qualified - Our advisors have earned highly-respected credentials, including the Chartered Financial Analyst, Certified Financial Planner, and Certified Private Wealth Advisor designations.
Transparent - We are clear about every aspect of our service.
Philanthropic - We give back to the West Michigan community that has supported the success of our firm and many of our clients.