Media Training 101: Become a media source by owning your expertise

On Demand
Media relations is an important part of your overall marketing strategy as more than 40% of Americans use information from the media when making investment decisions. A well-placed article can elevate your personal brand and generate new leads for your practice. Financial planners have important information to share – don’t let doubt or inexperience prevent you from leveraging the media to reach potential clients and contribute to your communities’ overall financial health.

In this session, Laura Fisher, a public relations expert and former strategic advisor to NAPFA, will provide you with practical advice and best practices for working with the media including:
• An understanding of your value to the media as a financial planning expert
• A comprehensive insight into what reporters want and need, and how they work
• Developing your key messages, and how to maintain message discipline
• Practical advice for preparing for various media – print, radio, television
• An understanding of media minefields and how to avoid them