Keynote - Can I Have Your Attention? Thriving in the Age of Distraction for Financial Advisors

8:45 AM - 10:00 AM
There is a war for the attention of financial advisors and their customers. We live in an era defined by unlimited access. This results in radical shifts in the way we communicate, the information we consume, the spaces we occupy, the processes we endure, the tech we engage and avoid, and the people we trust.

In this dynamic and informative speech, Curt Steinhorst tackles the unique challenges financial advisors face in the digitally distracted, constantly connected world. He reveals the nature and origins of distraction—and how we can we master it to become more productive than ever. He addresses key questions about the rapidly changing customer base: What’s changed in customer expectations, and what hasn’t? How can you surprise and delight customers inundated by messaging? How do you differentiate yourself from robo advisors?