Inbound Marketing for Busy Solos

Inbound Marketing can be defined as marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention. Inbound marketing earns the attention of potential clients, makes the advisory firm easy to be found, and draws clients to your website by producing interesting content and delivering it effectively. Over the years I have figured out a system for creating inbound marketing that now requires very little effort on my part and regularly attracts significant visitors to my website, many of whom become clients.