Keynote: Happy Money: The Science of Smarter Spending

Can money buy happiness? Dr. Elizabeth Dunn thinks it can - if we're spending it properly. At the forefront of happiness research—a burgeoning topic for corporations and individuals alike—Dunn helps you apply practical research in order to use your money in ways that make you, your employees, and your customers happier, no matter how much or how little cash you have. In this fascinating talk, Dr. Elizabeth Dunn offers her five principles to spending money in ways that directly increase happiness—or, “Happy Money.” Money is better spent buying time and experiences, not things, and even changing how you spend just five dollars a day can have a profound effect on how you feel. Using groundbreaking research, Dunn shows us why we place too much emphasis on buying things that provide temporary happiness, and she ultimately shows us how we can change.