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FAQ

Our most frequently asked questions, sorted by subject category:

Consumer Services FAQ

Conferences FAQ

Membership FAQ

Market To Members FAQ


Consumer Services FAQ

General


General
What is NAPFA?
NAPFA, the National Association of Personal Financial Advisors, is an organization through which Fee-Only financial planners can further enhance their professional skills, market their services and become part of a collective, influential voice on matters that affect them and their clients. Founded in 1983, NAPFA currently has more than 1,000 members nationwide.
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What Is the Significance of the Term NAPFA-Registered Financial Advisor?

It indicates that a financial planner adheres to the industry’s most demanding practice requirements, including Fee-Only compensation, and meets NAPFA’s rigorous standards, as out-lined below. We believe that, through our NAPFA-Registered Financial Advisor program, we have created the financial planning industry’s clearest message about the level of respon-sibility and care that must be exercised on behalf of each client.

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What Is A Fee-Only Planner?
NAPFA defines a Fee-Only planner as one who, in all circumstances, is compensated solely by the client, with neither the advisor nor any related party receiving compensation that is contingent on the purchase or sale of a financial product. A NAPFA member or affiliate may not receive commissions, rebates, awards, finder’s fees, bonuses or any form of compensation from others as a result of a client’s implementation of the individual’s planning recommendations.
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Why is Fee-Only Compensation of Critical Importance?

A financial planner who has a financial stake in the course of action that he/she recommends to a client faces an inherent conflict of interest and cannot be considered objective and unbiased. This is true even if the planner truly believes that he/she has only the best interests of the client at heart. Unfortunately, the vast majority of financial advisors in the United States are sellers of financial products. Some or all of their income may be dependent upon their ability to steer their clients to a limited number of the thousands of financial products available today. (Putting aside the conflict-of-interest factor, this limiting of choices, in and of itself, often is enough to impact the quality of the investment advice.)

These advisors include stock-brokers, analysts, insurance agents, accountants and attorneys, as well as financial planners. Many of their clients are not aware of their advisors’ dependence on selling products, or do not recognize its significance.
NAPFA believes that many of the problems that beset Americans today in their financial affairs – including the mis-management of debt, failure to protect retirement assets and poor allocation of savings and investments – relate directly to the conflicts of interest that pervade the marketplace.

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What Does NAPFA Stand For In Addition To Fee-Only Compensation?

Of equal importance to Fee-Only compensation is an advisor’s ability to prove competence in financial matters as well as a commitment to a comprehensive approach to financial planning. We’re Known by the Standards We Keep TM “NAPFA has pioneered a set of standards of advisor education, training, and method of practice that truly serve the public interest, emphasizing objectivity, comprehensive planning, and broad training and experience.”


Competence
Unlike the professions of medicine, law, and accounting, the field of financial planning does not yet have a broadly accepted definition of superior quality. It has numerous certification programs that show that a person has been trained in certain relevant subject areas. The public deserves to have this crucial issue settled so that individuals can turn to financial advisors who have the equivalent of an MD, JD, or CPA in education, training, ethical requirements, and practice methods.
NAPFA’s requirements exceed those of any other financial industry association. The NAPFA program not only requires one of the basic educational certifications, but much more. A NAPFA-Registered Financial Advisor must submit a compre-hensive financial plan for peer review and complete continuing education in six subject areas every two years. Additionally, his/her government-mandated disclosure document (Form ADV) must be reviewed annually by an independent third party. Also, a NAPFA-Registered Financial Advisor must sign and abide by our Fiduciary Oath, a commitment to working solely in the client’s interest at all times.
NAPFA developed the Fiduciary Oath as a service to consumers. It is available to the public for use with any financial planner whether or not the planner is a NAPFA-Registered Financial Advisor.


Comprehensive Planning
NAPFA-Registered Financial Advisors are primarily engaged in providing comprehen-sive financial planning. Most of the nation’s financial advisors pay lip service to compre-hensive planning but few actually provide it. In recent years, largely because of the runaway stock market of the 1990s, the practice and public perception of financial planning tended to be overly focused on investments in general, and stocks in particular – a trend encouraged and reinforced by the fact that most providers of financial advice benefit from the sale of financial products.
As a result, many members of the public have received a painful reminder frequently forgotten: the value of investments can fall as well as rise. If they were relying on a financial advisor who was merely providing investment advice, they are probably surprised by and poorly prepared for the bear market.
Why? If an advisor doesn’t understand the client’s full picture, the quality of advice in any one area, including invest-ment advice, can suffer significantly. Competent and informed investment decisions must take into account all the other factors that comprise an investor’s financial profile, including tax, estate planning, insurance, risk tolerance, specific family circum-stances and ultimate financial goals. A truly comprehensive financial plan, therefore, is much more than investment advice. It is an all-purpose tool that enables planner and client, working together, to make better financial decisions because each individual decision is made within the context of the full picture.


In Summary
For too long, many Americans have relied on financial advisors who had improper motivations or a limited view of their responsibilities to their clients. NAPFA has pioneered a set of standards of advisor education, training, and method of practice that truly serve the public interest, emphasizing objectivity, comprehensive planning, and broad training and experience. Our goal is to set the bar high and make these standards commonplace in the practice of financial planning.

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What is the Fiduciary Oath?
The advisor shall exercise his/her best efforts to act in good faith and in the best interests of the client. The advisor shall provide written disclosure to the client prior to the engagement of the advisor, and thereafter throughout the term of the engagement, of any conflicts of interest, which will or reasonably may compromise the impartiality or independence of the advisor. The advisor, or any part in which the advisor has a financial interest, does not receive any compensation or other remuneration that is contingent on any client’s purchase or sale of a financial product. The advisor does not receive a fee or other compensation from another party based on the referral of a client or the client’s business.
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What is NAPFA's mission?
To promote the public interest by advancing the profession of financial planning based upon all our core values, thereby improving the quality of clients’ lives.
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Conferences FAQ

General


General
How many conferences does NAPFA have a year?
NAPFA holds eight meetings a year. The national meeting is in the spring and in the fall of the year there are four region events. In addition, The Advanced Planners' conference is held in the Winter and The Technology Conference is held during the Fall months.
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Are non-member permitted to attend NAPFA conferences?

Absolutely, (unless otherwise specified) but there is a $200 differential in cost.   The incentive for non-members is that if they join within a few months after the conference the difference in the fee will be rebated to them.

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What are the highlights of the NAPFA conferences?

Typically all conferences have choices between General Sessions and breakout sessions. Many also have roundtable discussions.   There is one session held for a NAPFA business meeting.   In addition there is lots of time spent in the exhibit hall where you get to network with people who have the cutting edge investment products, software and other services to share with you. Most would agree, however, that the best part of our conferences is the networking with like-minded professionals.    In addition to the all the education, there are usually one or two festive social events that everyone enjoys.

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How many continuing education credits are typically offered?

Most conferences offer approximately 25 credits, but you can usually buy cds and get NAPFA credit for the breakouts you missed.

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Does NAPFA help me network with people at the conferences?
NAPFA offers you two ways to make connections.    One is with our Buddy Program which will assign you to a veteran member who will answer your questions and point you in the right direction.   The other program we offer is "Office Hours" where you have the opportunity to speak with a mentor on a particular subject of your choice.
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How much time is spent in the exhibit hall at NAPFA meetings?
To make sure you have enough time to visit and chat with our many exhibitors we usually serve breakfast, lunch and breaks in the hall.   That way you can interact with during meal times.   We also offer a Cocktail Reception in the exhibit hall at most conferences.
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Where are NAPFA conferences held?
We alternate amongst different parts of the country to be fair to all attendees.   Even within regions different cities are chosen with easy access always a consideration.  For some of our more niche conferences like the Advanced Planners, we try to go to more exclusive locations.
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How is Basic Training incorporated into your conferences?
Basic Training is generally a two day event.   One of the days is spent in hourly sessions, and the other day is devoted to analyzing a case study.   You have the option of going to any of the hourly sessions at Basic Training or at the regular conference.   If you decide you want to go to the Case Study we ask that you remain there all day for the sake of consistency.
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What is the dress code?
Business casual - unless otherwise stated?
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How do I obtain the written material I need for the conference?
We no longer distribute binders.   All conference handouts are available on the NAPFA website in advance of the conference and at the conference you will receive a CD of all the session material.
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Can I go to a conference outside of my region?
Absolutely, and we hope that you do.   This is a great way to meet new people and to enjoy another part of the country.
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Membership FAQ

GeneralComprehensive Plan


General
What is the difference between a NAPFA-Registered Financial Advisor and a Provisional Member?
These are the only two membership categories that participate in NAPFA’s consumer referral and press request programs. Both categories have all of the same requirements, except that NAPFA-Registered Financial Advisors must have three years of comprehensive financial planning experience. Provisional Members have less experience.
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How long does the approval process take?
It takes approximately four weeks from the date NAPFA receives your application, ADV and comprehensive plan. Your ADV will be sent to an independent reviewer and your plan will be sent to a peer reviewer. Either individual may contact you directly via email if there are any questions. You will be given an opportunity to respond to questions and a chance to submit additional information. A peer reviewer may let you know that your plan has been approved, however it also takes the approval of your ADV and a review of your application to become a part of NAPFA. Once all elements are in place a congratulatory email will be sent to you from NAPFA. A Toolkit with resources to enhance your membership experience will be mailed shortly after you are accepted into the organization.
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Can I use a plan created for a client that covers most, but not all of the details required?

Only if you enhance the client’s fact pattern to include the missing details, then make recommendations based on your analysis of the information. In other words you’ll need to expand the plan to include analysis and recommendations in all of the necessary areas.

 

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Comprehensive Plan
Who needs to submit a sample comprehensive financial plan for NAPFA's peer review?

Any individual applying for NAPFA-Registered Financial Advisor or Provisional Member status is required to submit a sample comprehensive financial plan.

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Why are NAPFA-Registered Financial Advisors and Provisional Members asked to submit a sample comprehensive financial plan?

NAPFA holds out to the public, including consumers who participate in our referral program, that professionals in these two membership categories are competent in all areas of financial planning. As a member of NAPFA you must offer comprehensive financial planning services. By asking peers to review your work product we can gain a higher level of comfort with your competency. This is an essential element of our membership criteria.

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Is it okay to use financial planning software?

Yes, it’s okay to use financial planning software, but the reviewers want to see your own work contribution and input represented clearly. If the planning program you use doesn’t generate one or more of the documents we require (i.e., a net worth statement) you will need to supplement your plan with documents created in Microsoft Word, Excel, or a similar program.

Although it’s okay to let the reviewer know that your plans typically include Morningstar-type reports, please don’t include all of the reports!

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Does the order the information is formatted in impact the review process?
Yes and no. The reviewers really appreciate plans formatted to follow the plan checklist because it makes it significantly faster to find the appropriate information. If your plan is formatted differently you can help the reviewers, and move your approval process forward faster, by including a copy of the plan checklist filled in with the page numbers from your plan that correspond to the various requirements.
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Is there anything else I should know to increase the chances of my sample plan being approved quickly?
Help the reviewer get to know your client’s current financial situation and his or her financial concerns and goals. Make the reviewer feel like a fly on the wall as you present this plan to your client. You may include copies of your client questionnaire or any forms you use to accomplish comprehensive data gathering.
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Will the reviewers pass judgment on my individual recommendations and assumptions?
The NAPFA reviewers don’t comment on the individual investment recommendations you make. If your assumptions fall outside of acceptable standards you will be notified and given an opportunity to justify or change your assumptions.
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Does the plan have to involve a real world client?
No, you can use an actual plan created for a client, a plan based on fictional information, or a plan based on a fact pattern supplied by NAPFA. If you use a client plan, please change the names and social security numbers to comply with current privacy laws. 
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How detailed should my plan be?

Fairly detailed. We expect you to use a comprehensive approach to both discovery and recommendations in the sample plan you submit. Even if there are areas you don’t typically address, we need to see the subjects covered in your sample. The following information should be addressed:

Plan Checklist

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Market To Members FAQ

General


General
What are the different ways to market to NAPFA members?

There are several ways to be in touch with our membership.   These include

  • Exhibiting at Conferences
  • Advertising in either our Magazine or on our Website
  • Buying the Mailing List
  • Sponsoring a Session at a Conference
  • Becoming the Annual National Sponsor
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Why would my firm be interested in marketing to NAPFA members?

With members in 49 states and Canada, the National Association of Personal Financial Advisors (NAPFA) is the largest organization of Fee-Only comprehensive financial advisors. NAPFA members meet the industry’s highest standards of education, experience, and fiduciary responsibility. As Fee-Only planners, NAPFA-Registered Financial Advisors occupy a rapidly growing segment in the financial planning industry.

NAPFA believes that consumers are best served by a comprehensive approach to financial planning, delivered by competent individuals using a Fee-Only compensation model.  This position is gaining popularity among consumers, the media, and regulators alike. Not only do NAPFA-Registered Financial Advisors adhere to the strictest compensation guidelines, they also meet the industry’s highest standards for experience (three years minimum) and have earned an advanced broad-based education.

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How would you describe the typical NAPFA member?
There is no typical NAPFA member.  Roughly half run a solo practice, with a portion working on an hourly rate and others involved in managing investment assets.  Experienced solo firms average $50 million of assets under management.  Approximately one-quarter are involved in an ensemble practice with 4-6 professionals, managing or influencing on average $105 million.  Larger firms make up the balance, managing or influencing approximately $456 million and employ between 10-20 individuals.
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Do Decision Makers come to the conferences?
You can be sure that the decision makers will be at the conference. We offer special rates for staff members, but primarily it is the owners who attend.
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What is the best way to market to NAPFA members?

Exhibiting at conferences is THE BEST WAY TO MAKE AN IMPRESSION. You must make an investment in time in order to get to know the members personally.  Unlike a traditional broker/dealer, NAPFA members are not impacted by selling agreements and sales pressure from management.  They make decisions based on what is best for the client and, of course, a portion of that decision is dependent on the comfort level they have with your firm and its employees.

Attendance at one conference per year is not enough.   It is the personal relationship that leads to the business.  It may be advantageous to send the same representatives to our conferences, as this makes it easier for members to remember you and build a relationship.   Realize too that when a good product/service comes along NAPFA members network with each other and word spreads quickly.

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Are there local groups to market to?
If you click here you will find the contact information for our study group leaders.   You may approach them and ask if they are interested in you presenting to the group.   For this, it helps alot if your firm is a Resource Partner.
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How should I approach members at conferences?
We have found over the years that it is best to start a casual conversation - one that tends toward the "friendly" side rather than to bombard people with facts about your investments.   It is the relationship between you and the member that will be important in the long run.
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How can I get a speaking slot at one of your conferences?
There are several ways to make this happen.  Most conferences offer breakout sessions for a fee.    If you click here you can contact chairmen of future conferences to discuss your presentation with them.  Again, it always helps if you are a Resource Parnter.
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What kind of booth works best at your conferences?
Companies have used very elaborate booths and some very simple with just a vase of flowers and few items.    There is no one way to market.  People to tend to like the cute give-aways - that seems be a draw.
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How can I find out which of your members have the larger practices?
We have a "Large Firm Initiative" group and you may call the office and find out the members of that sub-section of NAPFA.
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How are Resource Partners recognized at conferences?
There is plenty of signage acknowleging the Resource Partners along with Special Badges that make them stand out from the crowd.    Usually when it comes to introductions too, the Resource Partners get to take advantage of this before the others.
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How should exhibitors dress at the conference?

Business casual is fine, no need to wear a suit all the time.

 

 

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How much time is allotted for exhibitors at conferences?

Two full days usually.   We serve breakfast, lunch and breaks in the hall.   In addition we usually have an opening night reception in the exhibit hall.  Exhibitors are invited to attend all conference functions - all educational sessions and all social events.

 

 

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Does NAPFA supply email addresses?
No, members prefer that we do not supply these.
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Concerning conferences, will you get a list of people attending?
Yes you will receive a hardcopy of the names and addresses of attendees when you arrive at the conference.   We also send out the names and address of the attendees in advance of the confernce so you can do a mailing beforehand.
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How much money do NAPFA members manage?
Collectively the members manage $230 billion dollars.
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Do you sell your mailing list?
Yes, we provide the names and mailing addresses of our members. The cost for the list is $600 and it is for a one time mailing. The NAPFA staff must preview a sample of your mailing. Resource Parnters are entitled to receive this list once per year.
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