NCEF - About Us

In 2005, a group of NAPFA members explored ways to help Americans better understand the current financial environment. At the time, they identified four issues negatively impacting Americans:

  • The internet was creating too much information.
  • Much of the available information was developed by companies trying to sell financial products, rather than provide unbiased information.
  • Increased advertising of financial products was creating greater confusion
  • Deceptive practices by some advisors were pushing consumers to purchase products that were not in their best interest.

The NAPFA Consumer Education Foundation (NCEF) was formed as a direct result of these issues. All contributions to the NCEF are tax-deductible and are spent entirely on the operations and programming of the organization.

The NCEF has developed initiatives that have had an impact at both the national and local levels. The Your Money Bus and Jump Start Your Retirement Plan Days programs have provided “direct to consumer” advice where Americans received guidance from volunteer Fee-Only financial planners.

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