Alex Caswell (CFA, CFP®)

Alex Caswell focuses in the
following client markets or areas of practice:

  • Business Owners
  • Entrepreneurs
  • Financial Psychology/Coaching
  • Generation X
  • Investment Advice with Ongoing Management
  • Millennials

Planning Specialties

Alex specializes in the following:

  • Public and Private Equity Compensation ISO, NSO, RSU, RSA, ESPP, etc.
  • Concentrated Stock Strategies
  • Executive Compensation
  • Tax Mitigation
  • Retirement Planning
  • College and Education Planning
  • Family Planning
  • Trust and Estate Planning
  • Philanthropy
  • Behavioral Finance and Financial Wellness Coaching

Alex's clients are primarily public and private tech employees. Everything from founders to C-Suite to junior engineers.

Additional Information

Alex Caswell is a Wealth Planner at RHS Financial. Alex partners with entrepreneurs, business owners, and employees of start-ups to understand their unique needs and provide a boutique financial planning and investment management experience. His mission is to help people that are changing the world live a life unbound by their personal finances. His belief is that financial success is at the intersection of financial rationality and emotional satisfaction and that every day is an opportunity to grow. To execute on these beliefs for his clients, Alex brings years of experience and knowledge working as a Trading Specialist and a Financial Advisor at Charles Schwab and Fidelity respectively. He has attained the Chartered Financial Analyst designation and the Certified Financial Planner® designation, indicating his skill in the wealth management industry and his oath to uphold the highest ethical standards.

In his free time, you can catch Alex enjoying distance running in the city of San Francisco and nearby trails, working on his amateur photography, reading the next best business book, and trying to perfect a variety of culinary dishes. Alex sits on the San Francisco board of Junior Achievement, a global non-profit organization dedicated to providing financial education for children K-12. He is also on the board of the Financial Planning Associations NexGen committee, fostering the growth of future financial planners. 

NAPFA Start Date

April 11, 2019


This Office

930 Montgomery St. Suite 600 San Francisco, CA 94133 Phone: (415) 495-2900