Michelle Ash (CASL, CFP®, MSFS, RICP®)

Planning Specialties

Michelle believes using holistic approach to helping clients plan and live their dreams is critical to their success.

The better she can help a client mesh their dreams with their finances, the more successful and fulfilling their retirement journey will be.

Planning that addresses some of retirees' greatest worries such as health care expenses, long term care, longevity concerns, and unforeseen events can provide the most confidence as you retire. Michelle digs into the details, specializing in retirement planning, holistic wealth management, and specialized issues such as withdrawal planning, retiree healthcare decisions, Medicare, social security, and multi-year tax savings strategies.

Michelle has taught educational courses on retirement planning through the University of North Florida’s LearnJax program from 2007 through 2019. She has also served as an Adjunct Professor with Florida State College at Jacksonville, teaching courses on various financial matters, co-hosted the radio show "Financial Feud,” and has had her advice featured in the Jacksonville Business Journal.

She is a CERTIFIED FINANCIAL PLANNER™ professional, and has obtained her Masters in Financial Services with a concentration in Legacy Planning. Michelle also holds the following additional designations and certifications:

• RICP™: Retirement Income Certified Professional designation • EPT®: Estate Planning and Taxation Certificate • BSP®: Business Succession Planning Certificate • CASL®: Chartered Advisor for Senior Living designation

Michelle is a 1995 graduate from the University of Louisville, receiving Magna Cum Laude accolades. Michelle is also an active member of the Financial Planning Association (FPA) of Northeast Florida, having served as President in 2018, and board member for 5 years.