Hereford Financial is a financial planning firm focused on educating and guiding early and mid-career equity compensated professionals. Working in the tech industry is exciting and fulfilling but often includes long hours, leaving you with little time to figure out how your Restricted Stock Units, Incentive Stock Options, Non-qualified Stock Options or Employee Stock Purchase Plan fit into your financial plan. We’ll work with you to help you fully understand equity comp package, invest smarter, optimize your taxes, and empower you by putting you in complete control of your finances. Our financial planning process is centered around optimizing your equity compensation and guiding you on your path towards financial independence.
Our plan will focus on:
• Helping you avoid the risks that come with over concentration in your firm’s stock
• Developing an exercise and sell strategy to avoid any large and unexpected tax bills
• Balancing your need to invest and save for the future while living the life you want today