NAPFA ADVISOR Letter from the CEO Truly Comprehensive, Strictly Fee-Only While the field of financial planning offers numerous programs bestowing certificates to indicate an advisor has been trained in certain relevant subject areas, what’s lacking is the perception of uniform professionalism and quality enjoyed by those in other fields, such as medicine, law, and accounting. NAPFA believes that the public deserves to have this issue resolved, so that individuals confidently can turn to financial advisors who possess what is clearly the equivalent of an MD, JD, or CPA in terms of education, training, ethical requirements, practice methods, and other critical areas. Towards this end, NAPFA endeavors to ensure that its requirements exceed those of any other financial industry association. Based upon recent government regulatory requirements focused on “fiduciary responsibility,” it would appear that NAPFA is not only on the right track, but ahead of its time. For these reasons, we have introduced a new tagline that reflects NAPFA’s values and lets consumers know exactly where the association stands: “Truly Comprehensive, Strictly Fee-Only.” Thanks to its rigorous requirements for membership, NAPFA includes some of the most educated and well respected advisors in the industry. NAPFA’s members are influential decision makers, and more than 75% are owners or partners of their firms. Our membership collectively manages more than $200 billion in assets, with an estimated $65 million in assets under management per advisor. NAPFA members —and readers —are the leaders of today’s financial planning industry, and, we believe, the shapers of what that industry will become tomorrow. We hope that you’ll support our efforts, and join us in the pages of the NAPFA Advisor Magazine. Sincerely, Ellen Turf |
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