Advisor Ad Kit-Editorial Value

Editorial Value

Our Mission
As the official magazine of NAPFA, the NAPFA Advisor speaks to the unique challenges faced by Fee-Only financial practitioners.  The NAPFA Advisor provides its readers with vital information that helps them build their practices, serve their clients, and achieve operational excellence.  The magazine covers NAPFA activities as well as broad, industry-wide issues that are changing the way advisors and clients interact.

Unparalleled Reader Loyalty
The NAPFA Advisor is written for Fee-Only financial advisors – a specialized communication that provides unique utility and generates unparalleled loyalty.  Subscribers read the Advisor cover to cover.

A New Look With Expanded Content
In January 2006, the NAPFA Advisor was completely redesigned to include expanded specialized content in an easy-to-use format. Readers find a wealth of critical information on industry events, practice management, compliance and regulatory issues, important book reviews, new research, and more.

Regular Features:
 • Practice Profiles
 • Second Opinion – Q&A with industry leaders
 • Efficient Planner
 • Mutual Funds
 • Conference Reviews
 • Keeping up with NAPFA
 • Members in the Spotlight
 • Message from the Chair/CEO

Additional Coverage Areas
 • Investments - alternative and traditional
 • Equities
 • Fixed Income vehicles
 • ETFs
 • SMAs
 • Charitable Giving
 • Tax planning and efficiencies
 • Trusts
 • Clearing & Custody
 • Hedge funds and related products
 • Portfolio construction and maintenance
 • Compliance
 • Marketing
 • Retirement planning
 • Insurance
 • Software/Technology
 • Reviews of new and important books, papers and studies