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Focus On Fiduciary


The National Association of Personal Financial Advisors (NAPFA) has always been dedicated to the promotion of truly comprehensive, strictly Fee-Only financial planning.  But a characteristic they have always held in high regard is the need for financial advisors to be considered a “Fiduciary” to the clients they serve.

This campaign – Focus on Fiduciary – is designed to get the word out that only certain financial professionals  are subject to a “Fiduciary Standard”.   A Fiduciary Standard means an advisor is putting their client’s interests first.  In no way do they urge their clients to invest in vehicles that are in the advisor’s best interests.

This campaign will take place throughout the summer months, especially throughout the month of July, and will be held annually to constantly remind people of the need to seek the advice of advisors who are fiduciaries.  The campaign will consist of educational programming, advertising, Public Service Announcements, marketing collateral, etc.

If you are interested in learning more about the Focus on Fiduciary Campaign, please talk with a NAPFA representative or your local NAPFA-Registered Financial Advisor!

Just call 800-366-2732.